The Social Enterprise Blog

From Social to Business 3

From Social to Business

Something has changed, for ever, in the way social is seen and is going to be addressed by organizations in every part of the world. If for good or bad, you’ll judge for yourself....

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Socializing the extended value chain

It’s probably since the very moment I started focusing my attention on Enterprise 2.0 that I wanted to understand how it might have worked a company where formal and informal exchanges supported each other,...

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Pharma 2.0 – Pharmaceutical companies get social too

Web 2.0? Enterprise 2.0? Social Business? The simple truth is that companies don’t care about such buzzwords or about the same concepts behind them. For any manager in any field, the only important issue is...

Toward the Social Business 2

Toward the Social Business

Coming back from the Social CRM Strategies Seminar, I had time to reorder my thoughts and write down some of the ideas gathered over two days in London. I think I brought back something...

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A social business maturity model

As more companies begin to be interested or in some cases to effectively launch new initiatives for involving customers and employees to improve their business, a possible sequence of cultural, technological, organizational maturity stages...

Enterprise 2.0 Summit 2010 – Day 2 0

Enterprise 2.0 Summit 2010 – Day 2

Best Practices for Regaining Business Agility Dr. CheeChin Liew, Project & Community Manager, BASF SE, Germany He’s covering connect.BASF – Online Business Network of BASF: BASF world’s leading chemical company, 105K employees, $50M sales,...

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Enterprise 2.0 Summit 2010 – Day 1

Dr. Frank Schönefeld, Chief Technology Officer, T-Systems Multimedia Solutions GmbH, GermanyHere we are at the opening of the Enterprise 2.0 Summit 2010 in Frankfurt. I will try to cover most of the sessions that I’ll...

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Best Practices for Social Support

Would you like to know what works best when you finally decide to use social channels to improve your customer service? Perhaps it is too early to say and certainties are hard to find...

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An Integrated Social CRM Process

If there is a characteristic that makes the current conversation on Social CRM so interesting and challenging, it  is probably its intrinsic nature inherently disrespectful of departments, business functions, inside-outside boundaries, separate processes. Even only...