{"id":1659,"date":"2014-04-27T22:39:04","date_gmt":"2014-04-27T20:39:04","guid":{"rendered":"http:\/\/www.socialenterprise.it\/?p=1659"},"modified":"2014-04-27T22:39:57","modified_gmt":"2014-04-27T20:39:57","slug":"the-way-to-the-connected-organization","status":"publish","type":"post","link":"https:\/\/www.socialenterprise.it\/index.php\/2014\/04\/27\/the-way-to-the-connected-organization\/","title":{"rendered":"The way to the Connected Organization"},"content":{"rendered":"<div style=\"float: right; margin-left: 10px;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"absolutesubzero\" data-count=\"vertical\" data-url=\"https:\/\/www.socialenterprise.it\/index.php\/2014\/04\/27\/the-way-to-the-connected-organization\/\"><\/a><\/div>\n<p>It has probably been since the very first collaborative tool crossed&nbsp;the company firewall (2009 circa) that managers and consultants started looking for ways to map the Social Enterprise terrain and to understand&nbsp;both the firm&#8217;s current position and its future trajectory. Many projects are born out of the&nbsp;desire to fill the gap, real or presumed, with potential competitors along this path. A path too often imagined&nbsp;as a single linear sequence of standard and well defined steps.<\/p>\n<p>A mission that, even if legitimate, has proved to be much harder than expected for the huge inertia organizations are facing along the transformation journey but also because that single map probably doesn&#8217;t exist due to the extreme diversity in culture, goals, background and choices that make every&nbsp;company unique.<\/p>\n<p><strong>On the other side&nbsp;the lack&nbsp;of a detailed map shouldn&#8217;t prevent us from seeing the crystal clear&nbsp;direction that lies&nbsp;ahead.<\/strong><\/p>\n<p><span class=\"notranslate\" style=\"color: #454545;\">Even without the instructions at hand and risking some crushes,&nbsp;today&nbsp;all of those involved with organizational design are feeling a new wind in their sails.<\/span><span style=\"color: #454545;\">&nbsp;<\/span><span class=\"notranslate\" style=\"color: #454545;\">With great speed or more&nbsp;slowly, the change in weather conditions is&nbsp;dragging&nbsp;<strong>the whole market towards a more connected and human future <\/strong><\/span><span style=\"color: #454545;\">and while<\/span><span class=\"notranslate\" style=\"color: #454545;\">&nbsp;single individuals, managers, business functions may still be reluctant to this process of transformation, the point of no return seems reached already thanks to a concept of business that is&nbsp;<\/span><span class=\"notranslate\" style=\"color: #454545;\">totally different from that of the last century.<\/span><span style=\"color: #454545;\">&nbsp;<\/span><span class=\"notranslate\" style=\"color: #454545;\">An organization in which both employees&#8217; and customers&#8217; play a totally different role&nbsp;at the benefit of enterprise agility, responsiveness and innovative potential.<\/span><span style=\"color: #454545;\">&nbsp;The truth is such q<\/span><span class=\"notranslate\" style=\"color: #454545;\">ualities are quickly becoming essential to safely navigate the rapids of our&nbsp;times.<\/span><\/p>\n<p><span style=\"color: #454545;\">The eighth edition of the&nbsp;<\/span><a style=\"color: #7a9833;\" href=\"http:\/\/translate.googleusercontent.com\/translate_c?depth=1&amp;hl=en&amp;langpair=it|en&amp;rurl=translate.google.com&amp;u=http:\/\/www.digital-workplace-trends.com\/about-digital-workplace-trends\/&amp;usg=ALkJrhitShuE8aqIBSAYDDaR0wiswJ8w0g\">Digital Workplace Trends<\/a><span style=\"color: #454545;\">&nbsp;report by Jane McConnell represents&nbsp;a long&nbsp;leap forward in trying to&nbsp;quantitatively and analytically&nbsp;<\/span><strong style=\"color: #454545;\">paint the direction towards the Connected Organization through a&nbsp;<a style=\"color: #7a9833;\" href=\"http:\/\/translate.googleusercontent.com\/translate_c?depth=1&amp;hl=en&amp;langpair=it|en&amp;rurl=translate.google.com&amp;u=http:\/\/www.digital-workplace-trends.com\/wp-content\/uploads\/2013\/02\/SAMPLE-DW-in-the-Connected-Organization-2014.pdf&amp;usg=ALkJrhhd6P_bBTVXzZtbk0beTsVUOv3crw\">Digital Workplace Scorecard<\/a>&nbsp;:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/farm3.staticflickr.com\/2895\/14014178401_122eefc2a3_d.jpg\" alt=\"\" width=\"500\" height=\"401\"><\/p>\n<p style=\"color: #454545;\"><span class=\"notranslate\">The Digital Workplace is an organizational construct that exists&nbsp;at the intersection of people, organization and tools. Jane&#8217;s works investigates such junction points and provides an x-ray analysis of the Digital Workplace through&nbsp;<\/span><strong>9 dimensions<\/strong>&nbsp;summarized below:<\/p>\n<ul style=\"color: #454545;\">\n<li><span class=\"notranslate\"><strong>Capabilities<\/strong>&nbsp;or<\/span>&nbsp;<span class=\"notranslate\">the possibilities of expression that individuals have at&nbsp;the individual, core business and entire company level<\/span><\/li>\n<li><span class=\"notranslate\"><strong>Mindset<\/strong>&nbsp;or the values \u200b\u200band expectations that determine behaviors divided into the strategic importance attributed to&nbsp;the Social Enterprise (asset), the active role of management (leadership) and corporate culture<\/span><\/li>\n<li><span class=\"notranslate\"><strong>Enablers<\/strong>&nbsp;or the&nbsp;organizational and technological infrastructures that support change divided into process realignments, the creation of new units \/ structures, the ability to reach the highest possible portion of the organization (in particular through&nbsp;mobile communication).<\/span><\/li>\n<\/ul>\n<p style=\"color: #454545;\"><span class=\"notranslate\">The&nbsp;measurement of the 9 indicators&nbsp;in synthesized in&nbsp;<strong style=\"color: rgb(122, 152, 51);\"><a style=\"color: #7a9833;\" href=\"http:\/\/translate.googleusercontent.com\/translate_c?depth=1&amp;hl=en&amp;langpair=it|en&amp;rurl=translate.google.com&amp;u=http:\/\/www.slideshare.net\/NetJMC\/digital-workplace-in-the-connected-organization-enterprise-20&amp;usg=ALkJrhiwZ0M_iYydnKlzcEqfeynLB9YzWg\">5 levels maturity map<\/a>&nbsp;<\/strong>that serves as a guide for the growth of the Digital Workplace from a state of non-existence to one of total fusion with processes, ways of working and organizational culture:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/farm3.staticflickr.com\/2930\/14017521485_940554bef2_d.jpg\" alt=\"\" width=\"500\" height=\"339\"><\/p>\n<p style=\"color: #454545;\"><span class=\"notranslate\">Without any&nbsp;map, for the first time the&nbsp;<strong>Digital Workplace Scorecard let us take an objective, almost scientific picture of how much organizations are close to the destination<\/strong>&nbsp;with a view by&nbsp;industry and business scenario&nbsp;(not discussed here).<\/span><\/p>\n<p style=\"color: #454545;\"><span class=\"notranslate\">While all the details, diagrams and insights can be found in the&nbsp;<a style=\"color: #7a9833;\" href=\"http:\/\/translate.googleusercontent.com\/translate_c?depth=1&amp;hl=en&amp;langpair=it|en&amp;rurl=translate.google.com&amp;u=http:\/\/www.digital-workplace-trends.com\/purchase\/&amp;usg=ALkJrhiRccZagvJKZfJReRQfTc629vwJBA\">180 pages&nbsp;report<\/a>, here are the evidences that&nbsp;struck my attention the most:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\"><strong>The growth trend is slower than expected but unstoppable<\/strong>&nbsp;as more and more companies have begun introducing internal social networks. A&nbsp;<\/span><span class=\"notranslate\">40-45% overall level of diffusion is probably a conservative estimate as&nbsp;many other studies have&nbsp;suggested values \u200b\u200bthat go&nbsp;higher than 50%:<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/farm6.staticflickr.com\/5491\/14018148704_8658d33725_d.jpg\" alt=\"\" width=\"500\" height=\"334\"><\/p>\n<ul>\n<li><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\"><strong>Every&nbsp;sector is&nbsp;affected.<\/strong>&nbsp;Different industrial sectors show a higher (professional services, telco and financial services among the first) or lower maturity but even&nbsp;the less&nbsp;culturally ready sectors&nbsp;have started their transformation (Level 2 more than 40%).<\/span><span style=\"color: rgb(69, 69, 69);\">&nbsp;Based<\/span><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\">&nbsp;on my own experience Manufacturing is for example among the most interesting industries due to its need for operational efficiency, a globally connected workforce and an overall rejuvenation of the corporate culture.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/farm6.staticflickr.com\/5020\/14014491972_944698f354_d.jpg\" alt=\"\" width=\"500\" height=\"412\"><\/p>\n<ul>\n<li><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\"><strong>The Social Enterprise becomes strategic.<\/strong>&nbsp;Finally organizational change facilitated&nbsp;by collaborative approaches is taking its place within the strategic initiatives of the firm.<\/span><span style=\"color: rgb(69, 69, 69);\">&nbsp;E<\/span><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\">mployee communities and social networks are getting into&nbsp;the C-Suite radar at least for the leaders of&nbsp;the survey. In accordance with<\/span><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\">&nbsp;our own Social Collaboration Survey, positioning the&nbsp;Social Enterprise inside the board-room is among the key&nbsp;factors to which most&nbsp;projects should pay more attention.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/farm6.staticflickr.com\/5069\/14014490492_c29bd3b6bd_d.jpg\" alt=\"\" width=\"500\" height=\"351\"><\/p>\n<ul>\n<li><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\"><strong>Knowing the obstacles and overcoming them.<\/strong>&nbsp;What distinguishes leaders and followers is not the presence of obstacles.<\/span><span style=\"color: rgb(69, 69, 69);\">&nbsp;The o<\/span><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\">bstacles are exactly the same, but the leaders have put fear aside&nbsp;and have asked themselves&nbsp;how to meet the challenges related to ROI measurement, change management, process redesign&nbsp;and to all the factors that influence decision-making.<\/span><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\">&nbsp;Finding the right questions (the direction), more than expecting to find all the possible answers&nbsp;(the map), is what makes the difference in an unknown terrain.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/farm6.staticflickr.com\/5313\/14017689545_8728b341f1_d.jpg\" alt=\"\" width=\"500\" height=\"356\"><\/p>\n<ul>\n<li><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\"><strong>The market is immature<\/strong>&nbsp;but not in the same way for&nbsp;leaders and the rest of the pack.<\/span><span style=\"color: rgb(69, 69, 69);\">&nbsp;<\/span><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\">The leaders are much more busy at integrating and pooling experiments, pilots, departmental initiatives towards a single vision of what collaboration should be.<\/span><span style=\"color: rgb(69, 69, 69);\">&nbsp;In all the&nbsp;cases, h<\/span><span class=\"notranslate\" style=\"color: rgb(69, 69, 69);\">eavy barriers remain in terms of space left to individuals (Individual), focus on enterprise-wide projects (Enterprise), deeper evolution of organizational models (Process), a pro-active and visible role for the top management (Leadership).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/farm3.staticflickr.com\/2912\/14014489922_48403a0286_d.jpg\" alt=\"\" width=\"500\" height=\"329\"><\/p>\n<p style=\"color: #454545;\"><span class=\"notranslate\">I have kept&nbsp;the most revealing chart for last. This is the one that portraits<\/span>&nbsp;the<span class=\"notranslate\">&nbsp;seemingly unbridgeable gap between the past and the future, between the followers and the leaders: the monster of culture.<\/span><\/p>\n<ul style=\"color: #454545;\">\n<li><span class=\"notranslate\"><strong>We are facing a war of cultures.<\/strong><\/span>&nbsp;<span class=\"notranslate\">Technology, processes, management? Leaders and majority are so distant&nbsp;in terms of culture more than for any other factor.<\/span>&nbsp;<span class=\"notranslate\">On one hand, openness, transparency, the ability to make mistakes, to work as a team that distinguish leaders.<\/span>&nbsp;At the other extreme<span class=\"notranslate\">&nbsp;cultural closure, command and control, slavish compliance with rules and punishment for the majority.<\/span>&nbsp;<span class=\"notranslate\">A gap not to be filled purely&nbsp;by&nbsp;pushing from&nbsp;the bottom or simply&nbsp;thanks to the goodwill of a bunch of&nbsp;employees.<\/span>&nbsp;<span class=\"notranslate\">A watershed that must&nbsp;be addressed by strategically and viscerally engaging the entire corporate ladder, starting with those who have the largest responsibility in&nbsp;defining the vision, the goals and the leadership model of the enterprise.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/farm8.staticflickr.com\/7214\/14017688525_d8e8c594e9_d.jpg\" alt=\"\" width=\"500\" height=\"324\"><\/p>\n<p style=\"color: #454545;\"><span class=\"notranslate\"><strong>Conclusions<\/strong><\/span><\/p>\n<p style=\"color: #454545;\"><span class=\"notranslate\">Jane McConnell&#8217;s work stands&nbsp;once again as a reference for those of you who are imagining the future of their&nbsp;organization.<\/span>&nbsp;While<span class=\"notranslate\">&nbsp;the 7 previous editions of the report give credibility and perspective to the trends depicted (here you can read&nbsp;<a style=\"color: #7a9833;\" href=\"http:\/\/translate.googleusercontent.com\/translate_c?depth=1&amp;hl=en&amp;langpair=it|en&amp;rurl=translate.google.com&amp;u=https:\/\/www.socialenterprise.it\/index.php\/2013\/04\/02\/verso-digital-workplace\/&amp;usg=ALkJrhi0uYeTE254UQsLCQcmJ5NYKueJFw\">my comments to the 2013 edition<\/a>),&nbsp;this last installment covers lots of new ground in terms of quantitatively informing future strategies for the digital workplace.<\/span><\/p>\n<p style=\"color: #454545;\"><span class=\"notranslate\">How&nbsp;the dozens of diagrams and comments&nbsp;show, whatever that future might look like,&nbsp;it<strong>&nbsp;will first of all about&nbsp;soft factors and human motivation,<\/strong>&nbsp;ie all the dimensions traditionally ignored by decision makers because intangible, elusive and still culturally distant&nbsp;from the background of the top management.<\/span><\/p>\n<p style=\"color: #454545;\"><span class=\"notranslate\">Well the message that you need to take home is that&nbsp;<strong>the future is already here and it is binary:<\/strong>&nbsp;you can jump on the model of a human organization or remain anchored to a mechanistic scheme which, although still working, won&#8217;t be able&nbsp;to keep up with volatile consumer expectations or the constant upheavals in business models the market has demonstrated&nbsp;so well.<\/span><\/p>\n<p style=\"color: #454545;\"><span class=\"notranslate\"><strong>The good news is that this is the right time to&nbsp;choose.<\/strong><\/span>&nbsp;<span class=\"notranslate\"><strong>The bad one&nbsp;is that this choice is completely up to you.<\/strong><\/span><\/p>\n<div style=\"float: right; margin-left: 10px;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"absolutesubzero\" data-count=\"vertical\" data-url=\"https:\/\/www.socialenterprise.it\/index.php\/2014\/04\/27\/the-way-to-the-connected-organization\/\"><\/a><\/div>\n<div id=\"fb-root\"><\/div><script type=\"text\/plain\" class=\"cc-onconsent-inline-social\" src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><!-- Do not remove -->","protected":false},"excerpt":{"rendered":"<p>It has probably been since the very first collaborative tool crossed&nbsp;the company firewall (2009 circa) that managers and consultants started looking for ways to map the Social Enterprise terrain and to understand&nbsp;both the firm&#8217;s&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/posts\/1659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/comments?post=1659"}],"version-history":[{"count":3,"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/posts\/1659\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/posts\/1659\/revisions\/1662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/media\/1716"}],"wp:attachment":[{"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/media?parent=1659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/categories?post=1659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialenterprise.it\/index.php\/wp-json\/wp\/v2\/tags?post=1659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}