The Social Enterprise Blog

Ad Maiora 7

Ad Maiora

Facebook is (almost) dead. Social media marketing is dead. Social CRM is dead. Social Business has failed. All of this while half of the organizations never heard about Enterprise 2.0 / Social CRM /...

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15 Stories to Show the Value of Social CRM

Yeah, we are at it again. The never stopping, never solved, everyday hotter question of if and how social business (or social media, or social whatever you want) can bring measurable business value. While...

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The Dynamics of Social Customer Service

In the process of adopting social media mostly to connect with friends and like-minded people, consumers keep leaving behind gazillions of breadcrumbs regarding their experience with brands. It could be the quality, it could...

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Unlocking the Potential of Social Business

In the early ’80s we had groupware, forums, mailing lists and wikis. In 2006 we discovered Enterprise 2.0 as a collaborative extension of the company cutting across silos and departments, in a more open, transparent and spontaneous way. In...

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Social CRM: Walking the talk

Since Paul Greenberg put a stake in the ground in 2009, there has been lots and lots of posts, articles and discussions regarding Social CRM. Only in my blog I’ve published way more than...

From Social to Business 0

From Social to Business

Something has changed, for ever, in the way social is seen and is going to be addressed by organizations in every part of the world. If for good or bad, you’ll judge for yourself....

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Socializing the extended value chain

It’s probably since the very moment I started focusing my attention on Enterprise 2.0 that I wanted to understand how it might have worked a company where formal and informal exchanges supported each other,...